The player: Seth Kenvin, CEO of Market7, which makes software that lets video creators collaborate on online video and television production projects.

The play: Market7’s software allows video producers, show hosts, writers, directors, editors, attorneys and anyone else whose input is needed on a video to work together to manage the project. That includes reviewing footage, assigning tasks and sharing storyboards, Mr. Kenvin said. Market7 makes money on a monthly subscription fee for its Web browser-based software.

The pitch: The software is accessible via a browser and doesn’t require a download. Market7 lets multiple producers collaborate on video production. Some competing solutions do not support this degree of collaboration, Mr. Kenvin said.

In the mix: Market7 competes with software from Adobe and Apple. Market7 has been used by customers servicing a top-10 Web property, a major software vendor, broadcast and cable networks, major league sports teams, several large retailers and the video production shop Pixel Corps, Mr. Kenvin said.

The money guys: Mr. Kenvin has raised $1.4 million in funding from individual investors. The company is not actively pursing venture capital at the moment.

The pros: Video production needs are increasing, as both big brands and small businesses adopt Web video strategies. Also, Market7 is a lean company with only four full-time employees.

The cons: Market7 squares off against big competitors in Adobe and Apple.

Background: Mr. Kenvin earned bachelor’s and master’s degrees in engineering from Cornell and an MBA from Stanford. Most recently he was VP of strategic marketing and corporate development for BigBand Networks. Before that he was a principal of venture firm Cedar Funds. He lives in San Francisco.