The player: Nathan Coyle, agent in the business development department at Creative Artists Agency.

The play: Mr. Coyle represents CAA clients who develop and produce original digital content. He also operates as a matchmaker between creators and brands, some of which are also CAA clients. Last summer, Mr. Coyle helped broker a deal with Columbia Pictures to include movie posters from the studio’s films “Pineapple Express,” “Step Brothers” and “The House Bunny” in Broadway Pictures’ Web series “The Line.” CAA makes money based on commissions.

The pitch: The talent agency brings its Hollywood and brand connections to bear for its digital clients, including pairing creators with corporate clients, Mr. Coyle said. CAA played a key role in landing sponsors for client Electric Farm Entertainment’s digital series “Gemini Division,” including Microsoft, Acura, UPS and Cisco, a CAA corporate client. Mr. Coyle also brought Neutrogena into the mix in a product integration deal in the “LonelyGirl15” Web series.

In the mix: CAA competes with ICM, Endeavor, William Morris, UTA and other talent agencies. Mr. Coyle’s clients include Electric Farm Entertainment, Ashton Kutcher’s Katalyst Media, Broadway Video, Alloy Entertainment and Cisco.

The money guys: CAA is a profitable sports and entertainment agency that makes money via standard agency fees.

The pros: “It’s an exciting time for artists who have an entrepreneurial spirit and want to create in this new and emerging media,” Mr. Coyle said.

The cons: Marketers are extremely risk-averse and their funding is key to most digital media ventures, Mr. Coyle said.

Background: Mr. Coyle earned a bachelor’s degree in psychology from Wayne State University in Detroit. Before joining CAA, Mr. Coyle served as a lead strategist with Faith Popcorn’s BrainReserve trend-forecasting firm and also worked at advertising agency Saatchi & Saatchi.