The player: Scott Ehrlich, CEO of Agility Studios, a digital production studio.
The play: Agility Studios positions itself as a boutique shop for the development, production, management, distribution and sale of media properties that can be scaled from the Web to TV to film and other mediums. Projects include the company’s “The Legion for Extraordinary Dancers,” produced in partnership with film director John Chu. Puma is on board as the sponsor for the show, which will include Web, mobile phone, TV and live event extensions when rollout starts later this quarter.
The pitch: Mr. Ehrlich describes Agility as a pure studio. “We don’t compete with our distribution partners for traffic or revenue. Our focus is on scalable ideas that can become formats or franchises,” he said. Agility looks for digital media properties it can turn into viable businesses by finding ways to extend a property across mediums such as the Internet, live events, wireless, instructional video, film, television, licensing and merchandising.
In the mix: Agility Studios competes with a range of digital, traditional and multimedia production shops such as Generate, Deca, 60 Frames, Next New Networks, Moderati and Electric Farm Entertainment.
The money guys: The company is privately financed.
The pros: Members of the company’s management team have worked at Fox, NBC, Disney, AOL, Mark Burnett Productions, FremantleMedia and WPP.
The cons: Advertising money is tough to come by in this recessionary environment, especially for new-media ventures.
Background: Agility was founded by Scott Ehrlich, Keith Quinn and Larry Tanz. Mr. Ehrlich’s background includes time at News Corp., overseeing Fox.com, FoxNews.com, FoxSports.com and TVGuide.com. He also worked at Rivals.com and Real Networks before consulting on video and distribution strategies for companies including ABC, Sony and Weather Channel.