The player: Victor Bergonzoli, CEO of Dartfish, a digital video software company focusing on sports.

The play: Dartfish recently launched Dartfish.tv, an online video technology platform geared toward sports applications. Dartfish’s software is designed to enhance digital video content with additional features such as tags, drawings or even audio comments.

The pitch: After working in the television broadcast world for a decade, Dartfish is pushing into the online video business, Mr. Bergonzoli said. “The opportunity applies to a very large market, covering the space between the YouTube ‘generic’ social media type of application and high-budget professional production,” he said. “Between the high-profile content for large audiences, like the Olympics, and mass user-generated content, like YouTube, there is a full range of needs related to people who want to create video content and monetize it. The need is to provide a solution that matches the costs of production and diffusion with the size of the audience.” He added that at the last Olympics, 40% of the medal-winning athletes were Dartfish users.

In the mix: Broadcast users include ESPN and ABC as well as other sports leagues and federations. Since its launch in October, Dartfish.tv has worked online with World Taekwondo TV and helped produce private videos for Major League Baseball teams for scouting and player development. The company competes with XOS Technologies.

The money guys: Founded in 1999, Dartfish has gone through several rounds of funding. In November 2007, the company received a new $3 million investment from private investors for the rollout of Dartfish.tv.

The pros: Dartfish has a strong relationship with the Olympics. Mr. Bergonzoli said 90% of the United States’ Olympic teams are Dartfish users.

The cons: As video production becomes easier, Dartfish faces competition from do-it-yourself platforms like YouTube and Daily Motion.

Background: Mr. Bergonzoli earned a bachelor’s in business administration and a master’s degree in economics from the University of Lausanne. He worked at Credit Suisse, Swisscom and Sterling Cellular of India before co-founding Dartfish in 2001. He speaks five languages and has served in the Swiss Army.