Fox is betting advertisers will be in a “Glee”-ful mood following the network’s upfront presentation next Monday.
The network’s marketing team has arranged for cast members from the show, along with a team of cheerleaders dubbed the “Cheerios,” to stage a live perfomance on the streets of Manhattan at 5 p.m. May 18. That’s immediately after Fox’s formal presentation wraps.
The “Cheerios” will strut their stuff just outside City Center Theater, where Fox’s upfront will be held. A dozen members of the “Glee” cast are slated to participate in the event, which will feature stunts and gymnastics in addition to singing.
In addition to pumping up advertisers, Fox is hoping the performance will help hype the Tuesday, May 19 sneak preview of “Glee.” The network is using next week’s broadcast as the beginning of its fall marketing campaign for the show.
Fox is no stranger to upfront showmanship. Last year, the network had live cows roaming the streets of New York on the day of its upfront, all to tout the launch of new drama “Fringe.”
For anyone not yet familiar with “Glee,” an extended trailer released last month by Fox is on the jump.