NBC chief Ben Silverman is making it clear: Fan love for “Chuck” helped ensure the show’s survival for a third season.
And he’s making it just as clear that lack of passion for “Medium” and “My Name Is Earl” doomed those series.
In the case of “Chuck,” Silverman said, “Both the fans of the shows that matter and the advertisers of the shows raised their hands to say, ‘We need “Chuck” on the schedule.’ We will send you Nerds. We will buy Subway $5 footlongs. We will do whatever it takes.”
By contrast, Silverman didn’t feel the love for “Medium” and “Earl.”
“On the other side, we had an aging franchise, without a single fan letter, with no passion, not one hand raised (at all of NBC’s Infront sessions with advertisers),” Silverman said. “That speaks for itself. We believe in the future. We beleve in shows without ceilings.”
When Silverman mentions “aging franchise,” did he mean “Medium” or “Earl”?
“Both,” he said.