CBS, TV Academy Move Emmys to Sept. 13

Jun 1, 2009  •  Post A Comment

UPDATED 3:37 p.m.

CBS and the Academy of Television Arts and Sciences are moving up the date of this year’s Emmy broadcast to Sept. 13, a week earlier than first announced.

The network and the TV Academy had planned to air the 61st Annual Primetime Emmy Awards on Sept. 20. But after that decision was made, the NFL came out with its Sunday schedule, and it turned out CBS had a football doubleheader on Sept. 20.

Football almost always bleeds over into primetime when networks have doubleheaders. And because CBS is loathe to pre-empt “60 Minutes,” broadcasting the Emmys on Sept. 20 would have likely resulted in the awards starting late. CBS and the Academy decided it made sense to simply move the Emmys a week earlier.

The decision has other benefits.

The primetime NFL game scheduled for Sept. 13 on NBC—the Bears vs. the Packers– is expected to be less of a barnburner than the Sept. 20 showdown (the Giants and Cowboys).

“It’s the right thing to do,” said CBS scheduling chief Kelly Kahl. “This benefits us, and it benefits the Academy.”

The rescheduling could play havoc with the Creative Arts Emmys, which are currently set for Sept. 12. It would be odd to hold back-to-back ceremonies, but having them a week earlier would be equally awkward since it will be Labor Day Weekend.

"The rescheduling of the Primetime Emmy Awards telecast may affect the location and date of the Creative Arts Awards, which is currently under consideration," an ATAS spokeswoman said.

Nominations for this year’s Emmys are still set to be revealed July 16.
 

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