TheWB.com is getting into business with Jordan Levin, former chief executive officer of the website’s predecessor, The WB network.
Levin, along with his Generate partners Pete Aronson and Michael Petok, will executive produce a "Dawson’s Creek"-style coming-of-age drama called "The Lake" for WB.com. Jason Priestley is directing the webisodes, which is from writers/creators Meredith Lavender and Marcie Ulin.
Generate and Warner Bros. Television Group’s Studio 2.0 are producing the project, which is set to premiere August 10. Epsidoes will run between seven and ten minutes it length, with the WB.com ordering a first cycle of 12 episodes.
“‘The Lake’ is in the tradition of the greatest shows from The WB Network, coming of age stories told with an authentic voice,” said Craig Erwich, Executive Vice President, Warner Horizon Television. “With Jordan’s track record at The WB and Jason’s association with one of the seminal TV dramas in ‘Beverly Hills, 90210,’ we have the perfect creative team to bring this show to life.”
Levin– whose exit from the WB was a bit bumpy– said he was glad "to be associated once again with The WB in its new incarnation and for Generate to be producing an original series that really reflects the brand built by the TV network, but with a focus on the various media platforms its audience has grown accustomed to since the days of ‘Dawson’s Creek’ and ‘Felicity’."
According to a WB.com release, "The Lake" will revolve around "four families who have spent each summer together at the fictional Lake Eleanor, exploring the freedom, escape and opportunity for reinvention and experimentation that the summer season signifies to young adults everywhere. Even though they spend just three months out of the year with one another, the characters have a rich and complicated history – complete with romance, friendship, scandal, betrayal and heartbreak."
In addition to airing episodes on TheWB.com, producers plan to have characters from the show pop up across a wide array of social networking and video sharing sites.
News of "The Lake" first surfaced last month on website Tubefilter.tv.