Ynon Kreiz, Endemol CEO, will serve as keynote speaker at the 2009 Mip TV market in Cannes, the Hollywood Reporter says. Endemol, which is behind reality formats including “Big Brother” and “Deal or No Deal,” brought Kreiz in as CEO in June, the trade says. According to the Reporter, Kreiz will tell executives at the market to take “bold and innovative” steps in light of the economic turmoil.
—Sergio Ibarra