Smaller advertisers have begun to retreat from the marketplace, accounting for the overall decline in ad spending in the U.S. this year, MediaPost reports. While big companies will continue to advertise and have shown just a 0.2% decline for the first nine months of 2008, it’s the smaller companies, long-tail advertisers that previously led to rises in overall ad sales, who have contributed the most to the 1.7% drop in spending this year, the site says.
—Sergio Ibarra