Telemundo said it will begin meeting with clients later this month, ahead of the network’s upfront presentations, which could lead to more brand integration with products while programs are still in the development phase, MediaPost reports. The brand integration could lead to deals that include product placement and plotlines that revolve around specific products, the site speculates. Additionally, potential deals may include integration with cable network mun2 and Web site Telemundo.com, the site adds.
—Sergio Ibarra