Leno’s Ratings Ahead of Letterman; Way Ahead of Conan

Apr 9, 2010  •  Post A Comment

In the relatively short time that Jay Leno has returned to take the helm of "The Tonight Show" the ratings of the program have improved substantially, Media Life reports.

According to the article, "After a couple of early Letterman victories among young adults, Leno has taken a firm lead among total viewers and adults 18-49, and Letterman has lost virtually all the gains he made in Leno’s absence."

Furthermore, the piece says, "Leno has now won all 25 nights in total viewers since he returned from his brief run in primetime and 23 of 25 nights among 18-49s."

The article adds, "Leno, too, has seen his viewership fall since his debut. He averaged 5.6 million in his first week back, and he’s down from the 2008-’09 season, when he averaged 5.2 million.
But he’s well above the 2.8 million Conan O’Brien was averaging before his ouster."

5 Comments

  1. Leno should never have been forced out, and Letterman is way overrated.

  2. Both guy are great entertainers and that makes the viewers the winner.

  3. NBC had no way of knowing that Conan would regress. When they decided to edge Leno out, Conan was red hot. Later, after the deal was struck, it became apparent his goofiness was not mainstream. Like Letterman, Conan is too “odd” for 11:30, although their humor works well after mainstream America goes to sleep. Take a look at their uncomfortable attempts to host major awards shows. Being funny at 12:30 does not translate well to earlier time periods.

  4. Who cares. One online video webstar, like Sxephil or Shaycarl have more online viewers than any of these people—combined.

  5. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

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