Fox Broadcasting has decided who wil be its new president of ad sales,, replacing Jon Nesvig, who previoulsy said he will retire at the end of the year, reports Jon Lafayette at B&C.
The new president of Fox ad sales will be Toby Byrne, who has been eastern sales head for the network. His appointment means that some more senior and better known executives were passed over for the job, Lafayette writes.
Byrne has been with Fox since 1996, when he joined as an account services representative. He became a vice president in 2003 and was promoted to his Eastern sales supervision position in 2006, the article notes.
According to the article, Fox Networks Group Chairman and CEO Tony Vinciquerra said, "This decision was incredibly challenging. Jon has left us such a deep bench of extraordinary talent that any of our key sales executives would have been a tremendous choice. However, Toby’s management skills, broad understanding of new and traditional media, and outstanding communication skills closed the deal. We’re delighted he’ll be leading our sales efforts for years to come."
Lafayette also wrote, "Vinciquerra said other members of the Fox sales team will be staying in place and reporting to Byrne. Jean Rossi will continue to serve as president of Fox One, the company’s integrated marketing group, and executive vice president of sales, while Neil Mulcahy will remain executive VP and head of the Fox Sports ad sales team. Susan Wachter will continue as executive VP of sales planning & administration and Audrey Steele will remain senior VP, ad sales research & marketing. ‘These are gifted and resourceful executives who have built a reputation for integrity over many years,’ Vinciquerra said."