Cable Gained Strength in 2010, Putting Broadcast Networks on Notice

Dec 23, 2010  •  Post A Comment

This year has put the broadcast networks on notice, perhaps more than ever before, about the strength of cable television shows, reports USA Today.

While the top 4 broadcasters and basic cable gained 1% in 2010 in terms of overall viewing, the fall season has proved tough for some networks, with Fox down 15% and ABC off 5%, the story notes. A few cable hits are beating many of their rivals on broadcast, with TNT’s "Rizzoli & Isles" averaging 8.8 million viewers during its 10-week run.

Five other shows topped 6 million viewers, the story notes. "Viewers don’t differentiate whether it’s broadcast, top-tier cable or middle tier," notes Jon Marks, senior vice president of research at Turner.

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