This year has put the broadcast networks on notice, perhaps more than ever before, about the strength of cable television shows, reports USA Today.
While the top 4 broadcasters and basic cable gained 1% in 2010 in terms of overall viewing, the fall season has proved tough for some networks, with Fox down 15% and ABC off 5%, the story notes. A few cable hits are beating many of their rivals on broadcast, with TNT’s "Rizzoli & Isles" averaging 8.8 million viewers during its 10-week run.
Five other shows topped 6 million viewers, the story notes. "Viewers don’t differentiate whether it’s broadcast, top-tier cable or middle tier," notes Jon Marks, senior vice president of research at Turner.