Concert promoters smarting from feeble ticket sales in 2010 are poised to reduce prices in the new year, Rolling Stone reports.
The 2010 summer touring season–a traditional boom time for the live music business–was marked by poor sales, empty seats and canceled tours. Now promoters are promising deep discounts–maybe not on the best seats, but on those closer to the back of the house.
As an example, the story reports that some ZZ Top tickets will go for $10 before service fees.
The discounts will mainly affect artists who have a hard time selling out large venues, the story says. In-demand acts such as Lady Gaga, Justin Bieber and Taylor Swift–all of whom are usually able to sell out their venues–will likely keep their prices high.