Logo

People Still Watch Commercials on Time-Shifted Shows, Nielsen Report Finds

Dec 22, 2010  •  Post A Comment

Viewers actually still watch commercials during time-shifted programs, reports MediaDailyNews, citing a new Nielsen report.

The report found that C3 ratings, which take into account live viewing as well as viewing over the next three days with a DVR, rise 16%, boosted by people who watch commercials while using a digital-video recorder, the story notes. The data tracks viewers between 18-to-49 years old who watch ABC, CBS, the CW, Fox and NBC combined, the story says.

The commercial viewing average for the networks’ live feeds from April 29 to May 26 was a 1.78, but that jumped to a 2.06 rating for C3 ratings, the story notes. Nielsen said that in homes with DVRs, commercials watched in time-shifted mode increase C3 ratings by 44%, the story notes.

16 Comments

  1. Time-shifted viewers will also stop and watch commercials that are of interest either because they’ve heard about it, want the product or it catches their eye as they are fast-forwarding.
    So instead of having to watch ALL commercials, people just watch what they want to see.

  2. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success ๐Ÿ˜›

  3. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here ๐Ÿ™‚

  4. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel ๐Ÿ™‚

  5. I love the expression. Everyone needs to express there own opinion and feel free to hear others. Keep it up ๐Ÿ™‚

  6. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  7. Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing

  8. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work ๐Ÿ™‚

  9. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  10. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  11. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

  12. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  13. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  14. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. ๐Ÿ™‚

  15. Amazing freakin blog here. I almost cried while reading it!

  16. yes, this blog is amazing, i will be here as i am not busy and read the blog

Leave a Reply to Get Backlinks Cancel Reply

Email (will not be published)