Spanish-Language Series Is Most-Watched Show in Key Demo

Dec 23, 2010  •  Post A Comment

The most-watched show on Tuesday night among viewers between the ages of 18 and 49 years old wasn’t an English-language show, but a Spanish-language telenovela on Univision called ‘Soy Tu Dueña, according to The Hollywood Reporter.

The result underscores the growing power of Hispanic viewers, as the show beat out Fox’s "Million Dollar Money Drop" and programs on other English-language networks.

As previously reported, ratings on Tuesday night were lackluster, with most networks airing repeats. The telenovela drew 3.7 million viewers in the demographic, the story notes, while NBC’s "Saturday NIght Live: A Very Gilly Christmas" scored the closest with 3.1 million viewers in the demographic.

The telenovela focuses on a woman who vows never to love again after being ditched at the altar, the story notes.

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