Logo

Study: Almost No One Cancels Subscription TV Services Because They Say They Want to Watch Video Primarily Online

Dec 1, 2010  •  Post A Comment

A new study has found that practically no one cancels his or her cable or satellite subscription TV services so they can watch video primarily online, B&C reports

Says the article, "Frank N. Magid & Associates annual survey of consumer video consumption patterns found increased consumption of video on alternative platforms but uncovered little evidence of people abandoning subscription TV services. Only 1% of those survey reported dumping their pay TV provider in favor of accessing online video and only 2.5% of consumers claimed to be using Internet video content as their exclusive source of video."

Furthermore, according to the story, "The survey also found that 40% of consumers are watching TV shows and movies online using a laptop or computer at least occasionally but that consumers using the greatest number of alternative platforms also tended to spend the most money on traditional subscription services."

Magid surveyed 1,209 people in October 2010, the article says.

6 Comments

  1. I love being ‘almost no one’.

  2. it is practical to be no one.

  3. It is early in the transition. 10 years from now over 50% of people will receive TV through the Internet on Internet enabled TV’s. The Studios can open up their vaults and monitze many old movies and programs again as the Internet offers the ability to stream many more shows and channels than Cable.

  4. Replica Pen Shop. Your source for mont blancs, ink refills, leather briefcases and mont blanc pens.

  5. The largest UK authorised Mont Blanc retailer stocking the entire Montblanc range of ballpoint & fountain pens, cufflinks & wallets. FREE next day UK.

  6. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

Leave a Reply to yubu Cancel Reply

Email (will not be published)