The New Apple TV, On The Market Only Since October, Will Sell Its 1 Millionth Unit This Week

December 21, 2010  •  Post A Comment

The new Apple TV, available just since October, will hit sales of over one million this week, the company has announced.

Here’s the take on this news by Jay Yarow of Business Insider: Apple "probably wants to rub Apple TVs success in Google’s face. We’ll be curious to see if Google or its partners put out any numbers on Google TV. Apple also says people are renting or buying more than 400,000 TV episodes and more than 150,000 movies per day."

Yarow concludes, "This could also be read as a shot at the competition. As in: ‘Hey big media companies, you want to make money on your content? Come to iTunes, come to Apple, we sell things.’ "

The Apple TV device generally is available for $99.

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