Saying that the show isn’t the right fit for its brand, a major advertiser has pulled its ads from MTV’s scripted program "Skins," reports the Hollywood Reporter.
The advertiser is Taco Bell. According to the story, "Spokesperson Rob Poetsch tells The Hollywood Reporter, ‘We advertise on a variety of MTV programs that reach our core demographic of 18 to 34 year olds, which included the premiere episode of ‘Skins.’ Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming."
The move comes after the Parents Television Council urged consumers to contact Taco Bell to protest its presence on the show, the article adds.
As we previously reported, MTV executives have grown concerned that the racy show about teenagers may violate federate child pornography laws.