Super Bowl Advertisers Going the Sweepstakes Route, Giving Away Cars; Plus: Free Pizza If the Game Goes Into OT

Jan 25, 2011  •  Post A Comment

More advertisers are launching sweepstakes offers in connection with their Super Bowl advertising buys as a way of engaging fans, reports The New York Times’ Media Decoder blog.

BMW and Mercedes-Benz are planning giveaways, with BMW offering a two-year lease on a new X3 and Mercedes giving away two new C-Class coupes, the story notes.

The Mercedes coupes will be given to members of a team that wins a race Mercedes is promoting through Twitter, the article says.

Papa John’s International, meanwhile, didn’t buy a Super Bowl spot but is offering the chance to win free pizzas if the Super Bowl goes into overtime, something that no Super Bowl has ever done, the piece notes.

One Comment

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