New York Public Broadcaster to Start Local News Show, With an Eye on Expanding It From Web to TV

Mar 21, 2011  •  Post A Comment

New York public broadcaster WNET, which owns channels WNET-TV and WLIW-TV, plans to start a local news broadcast on the Web, although it may expand to both television stations as early as the fall, reports Elizabeth Jensen in The New York Times’ Media Decoder blog.

While the show will cover news and culture, it is unlikely to provide coverage of sports and traffic, the story says, citing Laura van Straaten, a Web consultant and former TV news producer who is the project’s executive producer. Called "MetroFocus," the program will be a half-hour show and eventually a mobile application.

The story notes that the show could move to TV as a monthly or weekly program or as specials in the fall, and may become a daily program sometime after that.

WNET Chief Executive Neal Shapiro said the idea was to "do a much better job of being a local producer," according to the piece. He added that shifting the show to TV depends partly on fundraising.

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