DirecTV is rolling out the new Home Premiere premium VOD service, which debuts Thursday with the Adam Sandler comedy “Just Go With It,” Multichannel News reports.
The service will offer selected movies about two months after their release in theaters. Each film is expected to be priced at at least $29.99 each. Participating in the service are Universal Pictures, Warner Bros., 20th Century Fox and Sony Pictures.
The service differs from the prevalent on-demand model for movies, which offers them 120 days after theatrical release, the story notes. Additionally, the new service makes movies available for 48 hours, double the period of the predominant current model.