CBS Corp. Chief Executive Officer Leslie Moonves said the company is in talks to produce original content for Netflix, reports Bloomberg.

“Until they are doing 22 hours a week of premium content, we do not look at them as a competitor, but rather another place to put our content," Moonves said Wednesday on a conference call, according to the story.

Netflix will add five original programs by 2013, including "Lilyhammer" and "House of Cards." Netflix CEO Reed Hastings said in December he views the media landscape as an "arms race" to dominate streaming TV viewing, the story notes.