NBC apparently wants to keep Matt Lauer on the network’s successful morning show. The network hasn’t made an official announcement yet, but Newsday reports that NBC and Lauer are closing in on a multiyear deal that will keep the “Today” host in place for about $25 million a year.
NBC is not commenting on the report.
The story says the deal — which is probably for two years but may be for three — is likely to become official before May upfronts, and possibly much sooner.
Verne Gay writes in Newsday: “This deal, which is expected to happen, is huge, needless to say. Foremost, it keeps the ship steady, and with Matt aboard, ‘GMA’s’ granular assault on the show’s ratings supremacy remains just that — granular. Moreover, keeping Matt means any sort of uncertainty is erased by the time the Olympics roll around: Both ‘Today’ and the Os have a richly symbiotic relationship, and to imperil that at this point would be detrimental to new owner Comcast.”
The story says the $25 million represents about an $8 million bump in pay for Lauer.