If NBC’s aim in replacing Ann Curry with Savannah Guthrie on the “Today” show was to pump up the morning show’s numbers in its ratings fight with ABC’s “Good Morning America,” the first week has not gone well.
"Today" is poised to lose out to "GMA” for the week, TVNewser.com reports. For the week so far, "GMA" is ahead of "Today" by 360,000 total viewers, and in key news demo of adults 25-54 the ABC show is ahead by 40,000, the story notes.
"Because this is Savannah Guthrie’s first official week as co-host of the morning program, the shows are under extra scrutiny," the article notes. Final numbers for the week will be available Thursday, July 19.