NBC is going all-out for the launch of a high-profile fall drama series, Deadline.com reports. In plans unveiled today at the Television Critics Association press tour, the network revealed it will leverage its Olympics coverage to boost the kickoff of the futuristic “Revolution.”
NBC will air a six-minute teaser for the series on Saturday, Aug. 4, following swimming competition that is expected to include U.S. superstar swimmer Michael Phelps, the story reports.
The network will also offer the pilots for “Revolution” and other new series for sampling on a variety of digital platforms for two weeks before the shows debut on the broadcast network, the piece notes. Programming will be presented online and on demand by cable, satellite and telco providers, via NBC.com, on the websites by NBC-owned and NBC-affiliated stations, and through Hulu, iTunes, Amazon and Xbox, the story notes.
The piece adds: “Last month, NBC announced that two of its new fall comedies, ‘Go On’ and ‘Animal Practice,’ will get commercial-free previews during the Olympics — the Matthew Perry-starrer ‘Go On’ on August 8 and the Justin Kirk-starring ‘Animal Practice’ on August 12, following the London Games’ closing ceremony.”