Google Purchases One of the Best-Known Brands in the World of Travel

August 13, 2012  •  Post A Comment

Google has purchased one of the best-known brands in the world of travel. The "guidebook content and digital properties"  produced by Frommer’s have been bought by the tech company, USA Today reports.

Says the article, "Financial terms weren’t disclosed. Google has been expanding its travel assets in recent years. Last year, it bought Zagat Survey, a restaurant reviewer. Google also bought ITA Software, a developer of airfare search-and-pricing systems, in 2010."

Fifty-five years ago – in 1957 — Arthur Frommer published his first guide, the groundbreaking "Europe on $5 a Day." Since then the company has published more than 300 guidebooks, according to the company website. Since 2001 Frommer’s has been part of John Wiley & Sons.

Says the USA Today article, "Wiley put its consumer publishing products [including Frommer's] up for sale in March in order to focus its business on professional trade and research publications."

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