Glenn Beck, who left television after a run on Fox News and has been focused on an Internet-only distribution model since the summer of 2011, is headed back to TV, The New York Times reports.
Dish Network has signed a distribution agreement with the conservative commentator that will return him to cable and satellite.
His online TV network, TheBlaze TV, will still remain online for his 300,000 paying subscribers, but Beck’s network will also be available on Dish starting at 5 p.m. today, the story says.
"Cutting deals with cable and satellite companies was in the back of Mr. Beck’s mind when he adapted the streaming-movie business model of Netflix for his online network, originally called GBTV. He acknowledged that he was asking a lot of his fans to seek him out online at the outset," the story notes.
The deal with Dish might be seen as a signal that Beck couldn’t reach a large audience via the Internet alone, the story points out. TheBlaze TV’s customers pay either $99.95 a year or $9.95 a month.
Beck’s company is in discussions with other operators, and seeks distribution in all of the 100 million U.S. cable and satellite homes, the story says.
"It is an audacious goal given distributors’ reluctance to add channels and given TheBlaze TV’s independent status," the article notes.