On an Important Night for Two CBS Reality Franchises, It’s Fox That Delivers the Ratings

Sep 20, 2012  •  Post A Comment

Wednesday was a “passing the baton” night for two CBS reality series, with “Big Brother” handing off to “Survivor.” But neither show was able to match the ratings for “The X Factor,” which gave the win for the night to Fox.

Citing Nielsen overnights, TVbytheNumbers.com reports that the two-hour “X Factor” delivered the best number of the night in the key 18-49 demo — a 3.5 average rating, improving 6% from a week ago. Going head-to-head with “Factor” at 8 p.m., CBS’s 90-minute premiere of “Survivor: Philippines” fell a little short with a 3.1 — down 9% from “Survivor’s” previous fall premiere and equaling the “Survivor: One World” premiere back in February.

Leading out from “Survivor,” the 90-minute “Big Brother” finale generated only a 2.5, down 14% from the finale in September 2011.

NBC and ABC both effectively sat out the night, airing all-repeat lineups.

Fox ended up with a comfortable win in the 18-49 demo for prime time overall, averaging a 3.5 rating to top CBS (2.8 average), Univision (1.4), NBC (1.4) and ABC (1.1). It was much tighter in total viewers, but Fox had the edge with 9.4 million to 9.3 million for CBS, followed by NBC (4.9 million), ABC (3.6 million) and Univision (3.4 million).

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