Ratings for ‘Katie’ Soar — With Help From a Superstar

September 26, 2012  •  Post A Comment

Katie Couric’s new daytime talk show “Katie” had a high-profile guest Tuesday, and the top rookie daytime talker saw its numbers surge, B&C reports.

The episode featured a full hour with superstar singer Barbra Streisand, who’s promoting her new album, "Release Me," her Christmas movie with Seth Rogen, "The Guilt Trip," and her upcoming concert tour — which will include a return to her hometown of Brooklyn.

Ratings for Tuesday’s show were up 21% from the previous week average and 35% from Monday to a 2.3 rating/7 share primary-run household average in the weighted metered markets, B&C reports.

In the key daytime demo of women 25-54, "Katie" improved 11% from the previous week and 25% from Monday to a 1.0/8.

In the four largest markets in the country, New York, Los Angeles, Chicago and Philadelphia, the Streisand episode delivered a time-period win for the talk show.

"Katie" had its best overall performance in the West Palm Beach market — on WPBF-TV — where ratings soared 93% to a 5.8/15, with the show winning its time period.

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