Two top broadcasters have joined forces in a new initiative, and an online component of it has quietly been launched, TVNewser.com reports.
The broadcasters are ABC and Univision, who are working on a new cable news channel. As part of the runup to getting the channel rolling, the companies launched a new website for the channel.
“The new site exists as a micro-site on ABCNews.com, and is part of the Yahoo!/ABC News Digital Network,” the story reports. “Because the new channel doesn’t have a name yet, the site refers to it as the ‘ABC News/Univision Network.’”
The focus of stories on the site is, as the partners promised, issues of importance to Latinos. The material is published in English. Also up on the site, the report notes, are notices for jobs at the new network.
“While it is still early, the new site is a first step in getting the network off the ground, and gives it an online presence in advance of the upcoming presidential election, which will likely drive tremendous traffic to most online news outlets,” the report notes. “It also allows staffers to hone the voice of the channel, well in advance of any TV debut.”