Uh-Oh: A Lot of Folks Didn’t Want Their MTV. Thursday Night’s VMAs Lost More Than Half Its Audience Compared to the 2011 VMAs

September 7, 2012  •  Post A Comment

"Somebody does not want their MTV," writes Dominic Patten at Deadline.com.

Patten continues, "Despite being the top show on cable last night, the network’s Video Music Awards lost more than half its audience compared with the 2011 show, which drew a record 12.4 million viewers. Last night’s VMAs pulled in 6.1 million and earned a 2.8 rating, far below 2011’s 6.2. There certainly were a lot of changes this year: Back in May, MTV decided to move the start time of the two-hour show ahead an hour to 8 PM so it didn’t conflict with President Obama’s 10 PM speech at the Democratic National Convention. The show also moved from airing on a Sunday to a Thursday."

To see our earlier news story about the VMAs themselves, please click here.

To see a complete list of the 2012 VMA winners, please click here.

One Comment

  1. MTV has lost the cool factor and gone the way of every other big media show. They feature the same over-hyped acts, stupid hosts, badly written and unfunny skits. Bring back the old days when they had a point of view on music and did not take themselves so seriously they should rename themselves RTV for reality tv or rap tv. The music left a long time ago as this year’s vma proves.

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