"Somebody does not want their MTV," writes Dominic Patten at Deadline.com.
Patten continues, "Despite being the top show on cable last night, the network’s Video Music Awards lost more than half its audience compared with the 2011 show, which drew a record 12.4 million viewers. Last night’s VMAs pulled in 6.1 million and earned a 2.8 rating, far below 2011’s 6.2. There certainly were a lot of changes this year: Back in May, MTV decided to move the start time of the two-hour show ahead an hour to 8 PM so it didn’t conflict with President Obama’s 10 PM speech at the Democratic National Convention. The show also moved from airing on a Sunday to a Thursday."