Cable Networks Winning in Tight Presidential Race

Oct 11, 2012  •  Post A Comment

With the presidential race tightening before the election, cable networks are coming out the winner, reports the New York Post.

Spending on local cable spots should jump to $550 million, according to Wells Fargo analyst Marci Ryvicker, who previously forecast a figure of $467 million. During the last presidential election, cable networks booked about $330 million.

Still, most spending will be funneled to broadcast, which is expected to book $3 billion, up from $2.1 billion in the last presidential election.

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