ABC’s “Good Morning America,” still riding a series of ratings wins over NBC’s rival “Today” show, has booked Ann Romney, the wife of GOP presidential candidate Mitt Romney, to fill in one day for Robin Roberts, according to The Hollywood Reporter.
The appearance is set for Oct. 10. The show is also reportedly talking with first lady Michelle Obama about taking a turn in the spotlight.
The Ann Romney appearance has been in the works since last summer, the story reports.
“Romney will co-host the morning program alongside Roberts’ co-anchor George Stephanopoulos and correspondents Lara Spencer, Josh Elliott and Sam Champion,” the report adds. “She joins previously announced pinch-hitters Stephen Colbert, Oprah Winfrey, the cast of ‘Modern Family’ and Roberts’ ABC News colleagues Diane Sawyer, Katie Couric and Barbara Walters. Jessica Simpson co-hosted ‘GMA’ on Sept. 11.”
Sources at ABC News indicate an appearance by Michelle Obama is simply a matter of “finding an opening on her schedule.”
The report notes: “The morning show audience will give Ann Romney another mass media opportunity to get her husband’s message out to potential voters. A similar security protocol will be in place as when the first lady visited ‘GMA’ in May. So Romney is not expected to appear outside of ‘GMA’s’ Times Square Studio, where anchors traditionally mingle with the sign-waving crowds in what is one of the busiest thoroughfares in the country.”
The story adds: “Roberts’ absence comes as ‘GMA’ continues to challenge NBC’s ‘Today’ in the morning news race. Notching victories not seen in two decades, ‘GMA’ won premiere week of the 2012-13 season (Sept. 24) in adults 25-54 and total viewers, besting ‘Today’ by significant margins.”