The most lasting impression from Tuesday night’s second presidential debate may have been made by an awkwardly phrased comment by Republican challenger Mitt Romney. The Los Angeles Times reports that Romney’s remark about “binders full of women” has taken on a life of its own on the Internet.
“Minutes after Mitt Romney claimed that he brought ‘binders full of women’ to his cabinet in Massachusetts, the phrase was lighting up Twitter and had already spawned a new website,” the story reports. “The website http://bindersfullofwomen.tumblr.com/ mocks Romney’s comment with a clever array of visuals including a Trapper Keeper — a binder of yore, for those too cool to remember — emblazoned with a single word in pink neon: ‘Women.’ The site also shows a photo of Hillary Rodham Clinton, wearing sunglasses, with a bubble out of her mouth that says, ‘Romney still uses binders? LOL.’
“At the top of the page is a picture of Romney, with a speech bubble that quotes the binders comment, and shows a stack of binders next to photos of Taylor Swift, Paris Hilton, and Kim Kardashian.”
Romney made the remark during the debate with President Obama at Hofstra University, where much of the focus was on appealing to women voters. Romney, the story reports, “recalled that when he assembled his cabinet when he was governor of Massachusetts ‘we took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet.
“’I went to a number of women’s groups and said, “Can you help us find folks,” and they brought us whole binders full of women.’”
On the day after the debate, “Binders Full of Women” now has its own Facebook page — which had more than 47,000 likes within about an hour after it first surfaced, the report says.
The phrase was also trending on Twitter. The report notes that New York Times columnist Nick Kristof tweeted: “I see #BindersFullofWomen is trending, but my take is that women should be holding up half the sky, not filling binders.” That tweet was retweeted more than 700 times, the report says.
The piece also notes: “Vanity Fair’s Twitter feed added, ‘Newt Gingrich, watching from home: “Binders Full of Women” is a great name for my memoir.’”
“A liberal ‘super PAC,’ American Bridge, announced that it had purchased the domain name BindersFullOfWomen.com to ‘educate voters on Romney’s REAL record on issues important to women,’” the report adds.