Weather Channel Overhauls Programming Lineup

Oct 24, 2012  •  Post A Comment

The Weather Channel, following a reorganization last week, is overhauling its morning, dayside and prime-time programming, reports TVNewser.com.

The changes were announced at a company town hall meeting, the story notes.

After changing its corporate name to The Weather Company, the network will unveil a new morning lineup later this year, the story notes. The new shows will include "First Forecast" at 4 a.m., followed by "On the Radar" at 5 a.m. "Wake Up with Al" will move to a new time period, at 5:30 a.m., while a new show called "Morning Rush" will air from 7-9 a.m., the story says.

"The details on the dayside lineup are scarce, but Weather acting head of TV Sharon Scott said at the meeting that the network will be moving to a new talk show format during dayside early next year," the piece notes.

Scott said, "We need to be weather-centric but we need to compete against every other channel too," the story adds.

9 Comments

  1. It would be nice if the Weather Channel actually talked about the Weather!

  2. “Brilliant” programmers have come in and what was The Weather Channel is gone.
    It’s NOT like every other channel, nor should it be.
    Heh, out there, you got some cash burning a hole in your pocket? Want a true weather cable service? I’m easy to find and we will prevail and won’t lose track of our core concept.
    Peter Bright

  3. Exactly WHY do you need to compete against every other channel?!? When I tune into your channel I want to get weather, current weather. On the 8′s was nice while it lasted. Now if I want to get local weather I find the local broadcasters radar image when you have Storm Stories or some other crap on there. Oh don’t forget about your Weather Channel website, be sure to put on reruns of Jersey Shore so I don’t ever have to bother going there anymore either.
    You marketing execs blow!

  4. I never check The Weather Channel anymore. When they started being the Jim Cantore channel, they lost all value to me. After all, I can watch reality TV and talk shows on any other channel. I act like they don’t even exist. The channel is useless to me now.

  5. On the Eights was their best program. I knew that I could turn there and get the updated weather. Now I go to the Web. Weather.com is still great and everything the weather channel used to be.

  6. That’s the same thing I said about MTV, VH1, A&E, and the soon to be Reality TV Network- CNN. It makes no sense to keep a name or abbreviation of, if the content changes. They do this with radio, so it makes just as much sense from a marketing standpoint to change the name… or stick with the originating concept and name.

  7. Peter, that might be why Weather Nation is picking up steam. It’s the original concept that WX channel had ages ago, before NBC took it over. Can watch it online and on Roku (when hooked up to your tv set).

  8. A talk show format was tried on weekend mornings. It was horrible. You are the weather experts. You need to be there all day. It’s annoying when I need a forecast now and there is a “show” on instead of weather. You are not in competition with other channels. Once you lose your uniqueness, you are just another channel that will certainly never garner the viewership to survive. It should not be overlooked that the weather channel provides a public service.

  9. I watch the weather channel because it’s different from all the others. The talk show format is boring!!! Why do you have to be like all the others?! Be a leader in the industry, not a follower! Fox 25 in Boston changed their format to what you’re going to do, I haven’t watched it since and many people complained about it!

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