Why Current TV, Which Is Up for Sale, May Have a Hard Time Luring Bids

Oct 31, 2012  •  Post A Comment

Cable channel Current TV, which is in the process of trying to find a buyer, may have a hard time attracting big bids, the New York Post reports. The reason is simple: Its audience is really small.

The network, founded by former Vice President Al Gore in 2005, presents a progressive slant on politics and current events. The network averaged only about 35,000 viewers in the first two weeks of October, the story notes.

The network may attract bids between $200 million and $300 million, or about half the amount that the TV Guide network was searching for earlier this month. The TV Guide sale was aborted because of a lack of interest from potential buyers, the piece adds.

As previously reported, Current CEO Joel Hyatt was recently quoted as saying: “Current has been approached many times by media companies interested in acquiring our company. This year alone, we have had three inquiries. As a consequence, we thought it might be useful to engage expertise to help us evaluate our strategic options.”

The channel is reportedly in about 60 million households and receives about 12 cents per subscriber from pay-TV operators. The combination of low viewer numbers and a relatively high subscriber fee is seen as a deterrent for potential bidders.

“In general, cable and satellite-TV providers are looking to cut payments to smaller channels that aren’t particularly popular to help pay for higher sports and other programming costs,” the Post story notes.

2 Comments

  1. Hurray to the Sat and Cable companies that are finally cutting off these stations no one has heard of or watches.

  2. i am sorry current is thinking of selling.i enjoy the shows they have. i do notice that the last few weeks when you look for a show you enjoy it is not there and there is no explanation.

Your Comment

Email (will not be published)