If advertisers want to be a part of next year’s “Mad Men” finale on AMC, they’re going to have to pony up. B&C reports that the cable channel is making a seven-figure pitch to would-be buyers.
“The network has assembled a package of one of the 20 or so 30-second spots in the ‘Mad Men’ finale, the most upscale show on TV, plus a spot in ‘Walking Dead,’ the highest-rated series among adults 18 to 49, that it’s calling Brawn and Brains. The price tag is north of $1 million,” the story reports.
The final episode of “Mad Men” is due up in spring, and AMC opted not to sell it during the upfront.
“Since then a few dozen advertisers have asked the network to let them know when those spots go on sale. The network began notifying those advertisers late this week about the offer and expects replies by late next week,” the story reports.
For comparison, 30-second spots in last year’s “Breaking Bad” finale on AMC were sold in the scatter market for $300,000 to $400,000, the report notes.
Scott Collins, executive vice president of ad sales for AMC, said of the combination of “Mad Men” and “Walking Dead”: “This is a 100% pure premium package. Advertisers like to buy what they want and they don’t always like to be beholden to buy a bunch of other stuff in order to get what they really want.”
Collins added: “Both shows are in demand by very similar advertisers. They appreciate the big upscale nature of ‘Mad Men’ and they appreciate the large viewership of ‘Walking Dead.’”