Jeff Zucker, the newly named CNN Worldwide president, told reporters on a conference call that he wants to make the cable news channel "relevant, vibrant and exciting," while hinting that he wants to broaden its programming, reports Joe Flint in the Los Angeles Times’ Company Town blog.
"News is not just about politics and war," he said. "The definition of news is broader than perhaps has been historically thought about here."
Zucker, who is a former executive producer of NBC’s morning program "Today," comes to CNN after several missteps. While serving as chief executive at NBCUniversal, NBC’s prime-time ratings tumbled, and the network stumbled further when it moved Jay Leno from late night to prime time. He left the company after Comcast took a majority stake in NBCUniversal.
On the conference call, Zucker said his comfort zone remains daily journalism. "There is no doubt I made mistakes in the entertainment world, and I own those," he said.
TVWeek Open Mic blogger Chuck Ross has his own ideas about how Zucker might be able to fix CNN. Click here to read his suggestions.