TiVo has hired controversial NFL quarterback Tim Tebow as its spokesman, USA Today reports.
The story reports: "TiVo CEO Tom Rogers … admits the genesis of the idea came from his teenage son, who mistakenly thought a discussion he heard on the radio about Tebow was about TiVo. ‘The more I thought about it, the more it worked on a number of levels,’" Rogers said.
The article continues, "Rogers makes the inevitable football comparisons. Passing? The new TiVo Stream (accessory) lets you literally pass your recordings from a TiVo DVR to an iPad. Navigating the field? TiVo boxes aim to help consumers navigate the fragmented nature of television."
Tebow, who also endorses Nike, Jockey, Soul Headphones and FRS health drinks, told USA Today "Because he spends a lot of time on airplanes, he relishes catching up on favorite shows ‘Revenge’ and ‘Castle.’ ‘Plus, TiVo learns me.’ He says he’ll give the Showtime series ‘Homeland’ a try based on a TiVo recommendation."
The article adds, "TiVo is adding a ‘Tim Tebow Zone’ collection with recommendations of the quarterback’s favorite TV shows, movies and content aimed at kids. The company is also donating up to $1 for each ‘like’ on TiVo’s official Facebook page (up to $25,000) to the Tim Tebow Foundation for children in need."