Video — The Verdict Is In: After the Thousands of Ads Shown During the Presidential Campaign, and the Millions Spent, Here’s the TV Ad Judged Most Effective

Nov 14, 2012  •  Post A Comment

The race for the presidency is over. And of the thousands of TV ads shown, and the millions of dollars spent making them and buying ad time to show them, one has been judged the "most effective spot of the 2012 campaign," the New Yorker reports. [Note: This article is not available for free. You must subscribe to the New Yorker to see it.]

The spot is called "Stage," and was "commissioned and paid for by Priorities USA, a pro-Obama Super Pac," the article expains. The spot was "created by a political media firm in Philadelphia called Shorr, Johnson, Magnus (S.J.M.)," the story notes, adding, "When ‘Stage’ first aired in Ohio and other battleground states, in June, ABC News called it ‘the Bain ad that Romney should fear most.’ And, on Election Night, Sarah Palin singled out S.J.M.’s ads as Romney’s biggest problem in Ohio. … Ace Metrix, a company that analyzes TV advertising, ranked the ad the ‘most effective’ spot of the 2012 campaign."

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