Color of the Year for 2013 Announced — But for Many of Us, the News Is Simply That There IS a Color of the Year

Dec 10, 2012  •  Post A Comment

The people whose business it is to decide such things have announced the color of the year for 2013. Time magazine reports that, based on a poll of designers and brands about colors, the Pantone Color Institute has designated emerald green as the color of the year for the coming year.

The institute’s executive director, Leatrice Eiseman, said in a press release: “Green is the most abundant hue in nature — the human eye sees more green than any other color in the spectrum. It’s also the color of growth, renewal and prosperity — no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity."

If you’re like those of us at TVWeek who did not realize a color of the year existed, you may be interested to learn that you have been living for almost 12 months now in the year of Tangerine Tango.

The report notes: “The firm characterized emerald as ‘vivid, verdant’ and ‘promoting balance and harmony,’ according to the release. In contrast, 2012′s ‘spirited’ hue Tangerine Tango ‘provided the energy boost we needed to recharge and move forward.’”

The piece notes that celebrities including Angelina Jolie, Catherine Zeta-Jones and Elizabeth Moss have already begun the green revolution, wearing clover-green gowns at the 2011 Golden Globe Awards.

“More recently, designers such as Tracy Reese, Nanette Lepore and Marimekko have shown emerald garments in their Spring 2013 collections," the report adds. “Home goods retailers have also incorporated the lush tone into their product lines: JCPenney will debut Pantone Emerald bedding, accessories, pillows and towels in February. A 2013 Color of the Year collection will appear on cosmetics vendor Sephora’s shelves in March as well.”

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