DirecTV subscribers will get hit with a price hike in 2013, B&C reports. Citing rising costs of programming, the company said it will hit customers with an average increase of 4.5%, according to the report.
The new prices will go into effect Feb. 7. The company sent a message to customers from senior vice president of customer service Ellen Filipiak, who wrote, "Almost all programmers who provide channels to the DirecTV platform are increasing their rates at a level we’ve never seen before."
The company said the fees it pays broadcasters and cable networks will go up by about 8% in 2013, according to the report.