NBC Peacock Resurfaces in Comcast’s Logo

December 11, 2012  •  Post A Comment

The NBC peacock, an iconic symbol of the network, has taken roost on the logo of parent company Comcast, which dropped the image from NBCUniversal nearly two years ago, according to The Hollywood Reporter.

In early 2011, Comcast unveiled a new logo for NBCUniversal after buying a 51% stake in the company. The logo had dropped the rainbow-feathered peacock and Universal’s globe. The piece notes that the new Comcast logo replaces one that features a large red letter “C.”

The Wall Street Journal reports that the new logo was shown at a Monday meeting led by Comcast Chief Executive Brian Roberts, "NBC Nightly News" host Brian Williams and Comcast Cable President Neil Smit from the set of "Saturday Night Live." (Please note The WSJ is a subscription site and not all readers may be able to access this story.)

The peacock logo will gradually replace the old Comcast logo in TV and print ads, cable bills and Comcast service trucks, the THR story adds.

The peacock was adopted by NBC in 1956, replacing a xylophone with the letters N, B and C, as the network switched to color TV.

Said a Comcast spokeswoman: "The peacock is one of the most recognizable brands in America, and if you look at the iconic peacock with the modern new font for Comcast, it brings together the whole concept of media and technology.”

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