NBCU Announces Another Round of Ad Sales Appointments

Dec 11, 2012  •  Post A Comment

NBCUniversal, which recently retooled its senior sales team — as we reported last month — has announed a number of additional appointments of senior digital ad sales and strategic sales executives in its Ad Sales division.

The company announced: “Scott Schiller, Executive Vice President, Digital Ad Sales, and Krishan Bhatia, Executive Vice President, Digital Strategy and Operations, have taken on expanded roles. Barry Fischer has been appointed to the new role of Executive Vice President, Sales Analytics. Earl Marshall has been named Executive Vice President and Chief Financial Officer (CFO), Ad Sales. Mike Mayer has been appointed Senior Vice President, Sales Solutions. Effective immediately, each of these executives will report to Linda Yaccarino, President of Ad Sales, NBCUniversal.

“Additionally, John Shea, EVP and NBCUniversal’s Chief Marketing Officer, Integrated Media, will join the Ad Sales division to drive strategy, innovation and creative for cross-portfolio ad deals. He will jointly report to Yaccarino and Lauren Zalaznick, NBCUniversal’s Chairman, Entertainment & Digital Networks and Integrated Media.”

Said Yaccarino: “With these important additions to our previously announced senior leadership team, we are well suited to serve our brand and advertising partners. They each strengthen our team with a wealth of experience from across the business and an understanding of how to effectively manage the execution of our sales programs in the rapidly changing digital landscape.”

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