PBS has named a new head of programming, reports Elizabeth Jensen in The New York Times’ Media Decoder. The job goes to Beth Hoppe, who has worked at the public broadcaster since August 2011.
Hoppe replaces John Wilson, who is shifting to a new job as senior vice president, pledge strategy and special projects. In that role, his job will be to "reinvigorate pledge programming,”according to an internal memo distributed Tuesday.
Hoppe previously worked at Discovery Studios, the production arm for Discovery Network, and at New York public television station WNET-TV.
Her new title is chief programming executive and general manager, general audience programming, the story adds.