Social media service Twitter and ratings provider Nielsen Holdings are creating a partnership to measure the online chatter generated by television shows, reports Bloomberg.
Called the Nielsen Twitter TV Rating, the service will be available in the second half of 2013, the story reports.
The service could help networks and advertisers by tracking which shows are most discussed online.
“If a show had a big audience and, on top of that, a lot of people were tweeting about it, it shows that the audience was not only watching, but they were engaging and paying attention,” said Todd Juenger, an analyst at Sanford C. Bernstein & Co.
One-third of active Twitter users wrote about something they saw on TV in June, up from 26% of Twitter users at the start of 2012, the story adds.