Kimmel’s Numbers Slip in Second Night Going Head-to-Head With Jay and Dave

Jan 10, 2013  •  Post A Comment

Jimmy Kimmel’s fast start Tuesday night in the 11:35 p.m. slot didn’t hold up on night two. Bill Carter reports in The New York Times that Kimmel’s ABC show slipped to third place in its head-to-head battle with NBC’s Jay Leno and CBS’s David Letterman.

As we reported yesterday, Kimmel gave Leno a fight for first place on Tuesday, the night of Kimmel’s move from midnight to 11:30 p.m.

On Wednesday, Kimmel’s viewer total dipped while both Letterman and Leno posted gains.

“The strength of Mr. Leno and NBC’s ‘Tonight’ show was underscored by his margin among total viewers,” Carter writes. “On Wednesday, Mr. Leno averaged 3.55 million viewers, up from 3.27 million the night before. That put Mr. Leno in a strong first-place position among total viewers.

“Mr. Letterman also experienced an upward bounce, to 3.04 million total viewers from 2.88 million.

“Mr. Kimmel, meanwhile, saw his viewer total drop off to 2.86 million viewers from 3.09 million on Tuesday night — meaning he finished third in viewers on his second night.”

Kimmel fared better, however, in the key demo of viewers 18-49. His total in the demo surged to 1.08 million, up from 887,000 the night before. Kimmel came close to a tie with Leno in the demo, with Leno just 6,000 viewers ahead.

Letterman also saw a sizable increase in viewers 18-49, rising from 683,000 on Tuesday to 998,000 last night.

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