L.A. Dodgers Roll Out Regional Sports Network

Jan 28, 2013  •  Post A Comment

The Los Angeles Dodgers today are rolling out plans for their own regional sports network. B&C reports that the baseball team is partnering with Time Warner Cable in the venture, with TWC to serve as exclusive affiliate agent along with handling ad sales and tech support.

The new network, SportsNet LA, will be the home of the Dodgers starting with the 2014 Major League Baseball season, the piece notes.

The venture is being overseen by American Media Productions, LLC, which was formed last month by Guggenheim Partners, the group that bought the Dodgers in 2012 for $2.15 billion.

“For its part, Time Warner Cable has reached a long-term deal to become SportsNet LA’s charter distributor, carrying the service throughout Southern California and Hawaii,” the report notes. “Moreover, in return for agreeing to make payments over the life of the deal, the nation’s No. 2 cable operator will serve as the exclusive advertising and affiliate sales agent for the RSN and will have certain branding and programming rights. TWC will also provide certain non-game production and technical services to AMP.”

Other terms of the deal, which is subject to some closing conditions, were not disclosed, but “published reports place the value of the deal, spanning some 20 to 25 years, at between $7 billion to $8 billion,” the report adds. “That would make it the most lucrative local TV deal in history. TWC, which has some 2 million homes in Dodgers territory, will reportedly pick up the network’s monthly subscriber fee if other distributors don’t carry the service, which could carry a license north of $4 per month.”

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